TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air more info times via satellite. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast stati